Candace Nelson Debuts Cookbook Featuring Sprinkles Recipes

Today’s great American baking book has arrived in a special debut from Candace Nelson, founder and pastry chef of Sprinkles. The Sprinkles Baking Book: 100 Secret Recipes from Candace’s Kitchen hit shelves on October 25, 2016.

When Candace opened the world’s first cupcake bakery in Beverly Hills in 2005, people thought she was crazy.  “What else do you sell?” they’d ask.  On opening day, Candace sold out of her freshly baked treats within a few hours… and most days since.  Today, Candace has grown Sprinkles to twenty locations with a dozen more in the pipeline.

The Sprinkles Baking Book pays homage to its cupcake roots with over 50 Sprinkles Cupcake recipes (with directions to bake them as cakes, too!) including classics like Red Velvet, Banana and Vanilla Milk Chocolate and new flavors created exclusively for the book like Crème Brulee and Pineapple Upside-Down.  Dessert lovers will also find 50 of Candace’s favorite recipes for cakes, pies, quick breads, cookies, bars, ice cream treats and other all-American classics served up in a chic, understated elegance that has become a Sprinkles signature.  A nod to Sprinkles’ celebrity following the book also features recipes contributed by A-listers like Julia Roberts, Reese Witherspoon, Michael Strahan and Jessica Alba.

Booklist reviewed The Sprinkles Baking Book saying “This is a must-have book for any baker or lover of sweet treats, and there are plenty of fans of the popular bakery chain who will be interested in these recipes, as well.”

Candace Nelson is the founder and pastry chef of Sprinkles Cupcakes. Candace was a judge on the hit Food Network show Cupcake Wars for 10 seasons, as well as a judge on Bobby Flay’s Cupcake Throwdown. She has appeared on Good Morning America and was profiled on the Today show, Nightline and in People magazine. Candace is a former investment banker and a graduate of Tante Marie’s Professional Pastry Program in San Francisco and Wesleyan University.

Sprinkles Cupcakes opened “the world’s first cupcake bakery” in Beverly Hills, as reported by the Food Network, and is credited by the Los Angeles Times as “the progenitor of the haute cupcake craze.”  Founded by Candace Nelson, judge on Food Network’s hit show “Cupcake Wars,” and husband Charles, Sprinkles has inspired long lines of devoted Hollywood stars and serious epicureans alike.  From Tom Cruise to Oprah Winfrey, Blake Lively to Ryan Seacrest, celebrities are abuzz about Sprinkles!

Baked fresh in small batches throughout the day, Sprinkles Cupcakes are handcrafted from the finest ingredients and contain no preservatives, trans fats or artificial flavors.  Sprinkles has 20 locations nationwide, a traveling Sprinklesmobile – the world’s first cupcake truck, and sells its cupcake mixes at over 250 Williams-Sonoma stores throughout the US and Canada. In 2012, Sprinkles debuted the world’s first Cupcake ATM and continued its foray into classic American desserts with the launch of Sprinkles Ice Cream.

For additional information and a list of future locations, please visit 

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